Several months ago, I became part of a group called the Rising Tide Society and at our Tuesday's Together meeting, I met this girl named Tiffany Pritchett. Born and raised in Texas, she has done things like planning and executing events for the President of the United States to heading a communications team for one of the NASCAR teams. Now, she is taking her ability to connect with people, her organization and marketing skills and her ability to create unbelievable events and bringing them to the wedding industry to create exceptional events that reflect who you are as a bride and groom...all while making sure that you have fun!
Today, we sat down with Tiffany so that you could learn a little more about her like I did that Tuesday afternoon when I sat beside her at lunch.
You worked in corporate America prior to opening your own wedding planning and event company. What made you start your business?
How much time do you have? Just kidding. I’ll try to keep this short.
First of all, my dad owned his own business. My oldest brother took it over when dad retired. I also have a few other close family members who are entrepreneurs too, so I think starting my own business has always been in the back of my mind…be it subconsciously or consciously!
Back in 2011, I reached a point where I felt like I was struggling a bit in my career. It took the better part of three years (2011 to 2014), but I really tried to evaluate what it was that I liked, how I felt my skills and experiences would flourish and be a benefit to people. In all my soul searching, I realized that the common thread throughout my career was event planning – from politics to PR/communications across various industries (NASCAR, corporate America and even a small PR agency). I was constantly planning events of all shapes and sizes and it was something I really enjoyed. I also felt like I was missing a way to be truly creative, genuine connection and authenticity in what I was doing which I thought was leaving me feeling a little empty in terms of my work life.
So long story sort of short, that’s how I got here! I love genuinely connecting with and helping others, and I feel like I can definitely achieve that and hopefully more through Hart & Co.
How many clients do you usually work with in a year?
I don’t know that I have a magic number (yet) for how many clients or events is ideal for a calendar year, but I prefer to have only one wedding per weekend and no other major events in the same week. As clients and projects come up, the first thing I try to do is evaluate what the time commitments are or will be because I want to make sure every wedding and event, every client, gets the best service and care from me. If I say yes too much or to everything or to things that may not be the best fit, then no one wins!
What types of services do you offer your clients?
The core of what I do is full planning, from concept to execution. I also offer event management (what some might consider month-of) and a consulting option. No two events are the same and no two clients’ needs are the same, so I try to build services and a plan tailored to each client.
How long do you typically work with a bride?
This definitely varies. I’d love to work with each bride or couple from the get-go, but typically see it being anywhere between 9-12 months out from the wedding day for full planning.
What trends do you see with the current brides?
So not sure if this is the best answer but…I certainly keep an eye on what’s the latest and greatest, but have been fortunate to work with clients this year who stuck to what they wanted and what style best represented them as a couple versus what they felt like was on trend…and maybe that’s a trend in itself?!
For me personally, I love daring to be a little different and going outside of what style you might normally lean to for a certain space. I’m a fan of mixing styles/patterns (like vintage and modern paired together) and bringing the indoors out and the outdoors in. I like looking at something or a space and say, “why not?” I love finding inspiration from interior design, architecture, my surroundings, fashion and definitely love to push myself out of a comfort zone!
For those of you that know me from my blog, website or social media...know that I love the mixing of styles/patterns and finding inspiration in architecture just like Tiffany.
What is the most popular wedding color so far this season?
I feel like I’ve seen a lot of blush, which I think can be used in any season! I love it…think it’s pretty timeless. And loving all the rose gold and copper this fall.
What times a year do you find are the busiest for this area?
We are fortunate in this area to really get all four seasons and have pretty decent weather...maybe minus the heat and humidity in the summer! (Friends, do NOT get married outside in the middle of the summer! Don’t do that to yourself OR your guests!) But I’d say spring and fall are the busiest.
What do you love most about helping brides in the area?
I honestly love meeting new people, hearing their story and helping them navigate what can be a crazy time in life. Each wedding is an opportunity to build something meaningful and amazing that celebrates something so important to the couple. What an honor to get to be a part of that!
If you could plan a dream wedding, what would it be? Place, time, colors, etc…
Oh this is a tough one! Maybe I’ll pull from my little list of dream destination places and go with Italy. (I’m Italian and my husband and I have had Italy on our travel list since we met! Also, I love wine, gelato, pizza and Prada. So there’s that.) Spring or early fall perhaps for time of year. Food and wine would definitely be a focal point. Cream, blush, ivory but mix in a darker shade of wine colored blooms. Linen, maybe some antique lace, tons of candlelight…(and now I’m googling all things Italy!)
Oh no, tell your husband that it's not my fault that Italy just moved up on your travel list.
You grew up in Texas, how do wedding differ here from Texas?
Everything is bigger in Texas! Just kidding, but not really!
Why did I know that was coming guys...ha ha.
I haven’t had the chance to plan anything, but have attended plenty of weddings back in my homestate. Every wedding I’ve been to featured plenty of good food, bar full of good drinks and fantastic music! Texans love to host and have a good time no doubt!
PS I love to travel and offer destination services…you know, if anyone wants to get married outside of the 704!
Well, I love the idea of a big party with lots of food, drinks and music. Next time I plan one, I'll let you plan it Texas Style...
It’s always fun to learn a little about the people behind the business…
What do you like to do when you are not working on weddings?
I love spending time with my husband, Hartwell, and our family and friends. I’m pretty laid back and happy doing absolutely nothing together or filling our time watching sports, being outside, traveling, checking out a movie, you name it.
What’s your favorite restaurant?
My husband and I both love food, so this might be impossible for me to narrow down! A good staple spot for us is Epic Chophouse in Mooresville, and a new spot I love is Kindred in Davidson.
I think I have some new places to try out. And people wonder why I always ask this question.
What are the five presets on your car radio/ipod?
I LOVE music. It’s always been a pretty big part of my life. (I played the oboe and English horn and was ranked second in Texas back in 1998! True story, and yes both a band and orchestra geek! #noshameinmymusicgame) While in the office, I typically listen to my iTunes which I’ll leave on shuffle. It may go from Alice In Chains to Bach to Taylor Swift. Or, I’ll tee up Pandora where my go-to station is Florence + The Machine. In the car, it’s typically the radio for me with country, alternative and old school rock (I heart 95.7 The Ride!) being the mainstays.
Wow, Tiffany, you are definitely all over the board but I know that's a good thing when it comes to helping all different people plan their events. Now one more question about yourself...
If you weren’t a wedding planner, what would your dream job be?
I feel as though I’m right where I am meant to be! But…I’d love to have the opportunity to serve as the Chief of Protocol at the State Department or at the White House again, either as Social Secretary or head of the Office of Public Liaison, which is the office I served in from 2005-2007. I think the stars would have to seriously align and be the right situation for me to fully jump back into the world of politics, but I’d be honored to have the opportunity to do so.
Finally, two quick questions for our brides today...
For a bride on a budget, what is the #1 thing a bride should not skimp on?
I always lean toward photography, but this is something that will of course vary based on what’s truly important to the couple. I have clients make a list of what’s important to them and then prioritize the budget accordingly. I’d also say find a way to work with a wedding planner, because I promise you in the end, we will help save you money, time (tons of time!), and save you the huge task of having to handle everything the week of your wedding!
If you could tell the brides one thing about your business, what would it be?
Planning weddings and events allows me to use all of the wonderful career experience I’ve gained over the years combined with my passion for creating exceptional and memorable moments for others. I am fortunate to have planned events for the President of the United States, crisscrossed the country with NASCAR, and handled communications for a huge global brand. These endeavors have given me a wealth of knowledge, which I bring to you in planning your wedding. (Plus, I’ll make sure we have plenty of fun along the way!)
Thanks Tiffany. I learned so much today and I'm sure my readers loved learning more about you as well. For those of you just getting engaged and looking for a wedding planner, be sure to check out Tiffany's website and social media. She will be glad to set up a meeting with you today.