I met Izzy almost a year ago in Salt Lake City at a conference called Alt Summit. Not only did I love the conference but I got the opportunity to have a meeting with Izzy and her friend Audrey Wagner King...who I hope for you to meet later this year. The more I got to know Izzy, the more I knew that I had to introduce her to you guys. If you are a bride-to-be and looking for that great photographer that has the "it factor"...read on.
What made you decide to start your business?
Ever since I was a teenager, I knew I wanted to create a career out of photography and I always was most in love with photographing people. I've always been very much inspired by fashion photography and creating whimsical scenarios in which to photograph people. I finally discovered that I could apply everything I loved about this type of photography to wedding photography - that, plus the personal connections I make, made me certain I wanted to be a wedding photographer. Pushing myself editorially and in storytelling keeps my creative muscles strong and keeps me fulfilled in what I do.
If you could describe your style of photography in three words, what would they be?
editorial, whimsical, fun
What is in your camera bag that we wouldn’t expect?
I prefer to work extremely light so I don't carry many extras. However, you'll definitely find burt's bees chapstick, gum, bandaids, ibuprofen and scissors for emergencies! I have been thinking recently to add certain items that would aid me in styling bridal details - like a beautiful golden hanger, ribbons, etc.
If you could do a photo shoot of anything, what would it be?
For me, doing extra styled shoots is a way to experiment with locations, ideas, techniques, etc that aren't given to me in real life. My favorite ones are those that really create a sense of imagination, wonder, whimsy. Lately, I've been obsessed with adding in animals such as birds, deer, llamas, etc. (safely, of course!) or using very editorial accessories such as massive floral headpieces or wings. Ultimately, I'd love to travel the world doing editorial shoots so that I can photograph in the most amazing settings.
What is your favorite part of your business?
There's so many things! I love the freedom that owning my own business gives me. I love having a community of creative professionals around me. I love that I do something different every week. I feel lucky that I get to document such happiness and give something so wonderful to my clients and I really love that many of my clients become great friends throughout the process.
How many weddings do you shoot a year?
What packages do you offer? Do they include an Engagement Shoot and a Bridal Shoot?
All of my collections include wedding day coverage, an engagement session and high resolution files on a custom USB drive. Additional items would be things like a canvas or a beautiful heirloom album. My favorite extra that I offer is a boudoir session - they make you feel fabulous and gives you a sexy little present to either gift yourself or your love.
What is your process? Do you meet with your brides before hand?
I prefer to be contacted first by email because it allows me to gather lots of information to be able to speak more knowledgeably about your wedding day and needs. I usually then set up a phone or in person consultation with my brides so that we can get to know each other better, look at sample products and address any extra questions or concerns. I touch base often throughout process and often take my couples out on dates or send them little presents. My favorite part about weddings is connecting with my clients on a personal level.
How do you send your files to your brides?
Couples receive a custom USB drive & box with their high resolution images. They also get an online gallery that's super easy to send to all their friends, family and guests.
Do you work with a second shooter?
For weddings over 75 guests, yes, always!
What is your favorite type of venue to shoot?
I love the industrial look - exposed brick, ceilings with rafters, huge windows, lots of natural light, anything crumbly or in ruin makes me really happy.
I knew there was a reason that Izzy and I got along. You guys know I love that look as well.
What trends do you see with the current brides?
I love bringing household elements into wedding decor - things like mantels, sofas, lamps, desks and other things to create lounge areas, dessert tables and other vignettes. Even though pastel & no color weddings are beautiful, I love seeing bright pops of color return to weddings. I also really love the organic, wildflower look of bouquets & floral arrangements. I'd love to see more brides embrace a non traditional wedding gown!
If you could tell the brides one thing about your business, what would it be?
Here are a few things I would love brides to know: You will receive so many opinions about your wedding - don't make decisions to please other people, stay true to yourselves. The best weddings are those which are infused with a couple's personality and love story. In regards to photography, this is an area in which to splurge if you can. Its the only part of the day that lasts forever and a good photographer will photograph your day in a way that makes it look more luxe - in a way that tells a story - and in a way that makes you feel amazing about everything. Most importantly, you want to choose a wedding photographer that you not only love their work, but you love them. You will spend a lot of time with your photographer, so its important that you connect on a deeper level and that you feel super comfortable together.
Thanks Izzy! I love your answers and the pictures that you shared with us this week in social media and in today's blog. If you want to see more of Izzy's awesome pictures and learn more about her services, be sure to check out her website and follow her on social media.